Kevin Benedict

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information. Also read Enterprise Mobility Asia News Weekly Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or pur... (more)

Enterprise Mobility Asia News Weekly

Welcome to the Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016. Also read Field Mobility and M2M News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly Citing a commitment to the Asia Pacific region as an important market for cellular communications, Celcite Management Solutions has ope... (more)

SAP Announces New M2M Initiative

For the past two years I have been predicting that M2M (machine to machine) communications will eventually become important and ultimately merge with enterprise mobility.  Why?  Both involve remote and often mobile sources of data coming into the enterprise. A few weeks ago, SAP made an announcement about M2M that I think is very interesting.  Here is an excerpt, "SAP today launched a new machine-to-machine (M2M) resource center with the Economist Intelligence Unit (EIU). The site features research and opinion from SAP, the EIU and other partners exploring successful M2M business... (more)

Field Mobility and M2M News Weekly – Week of May 13, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. Also read Enterprise Mobility Asia News Weekly Also read Mobile Commerce News Weekly Also read Mobile Marketing News Weekly Also read Mobile Health News Weekly Also read Mobility News Weekly B&B Electronics Manufacturing Company has launched an 802.11 b/g WiFi access point to provide M2M equipment with wireless networking capabilities.  B&B ... (more)

Mobile Retail Apps Equal Sales

If companies have hesitated to develop a mobile strategy or mobile retail apps over concerns as to their value, this article on a report from ABI Research should send them straight to the phone calling the next available mobile developer.  Here is an excerpt from the article, "The results are promising for retailers, with 45.8% of respondents saying the app caused them to visit the store more, buy more of the store/brand’s products and services (40.4%), spread the word about their store shopping experience (35.8%), and even encourage friends to visit the store (30.8%)." Once a co... (more)