Biography
Interests of Kevin Benedict
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Kevin Benedict is an independent mobility consultant, Wireless Industry Analyst and Web 2.0 marketing expert. He has over 21 years of experience in the enterprise applications market with specialties in enterprise mobility and Web 2.0 marketing strateiges and SAP. He was the recent recipient of two 2009 Top Contributor Awards by SAP in the categories of Mobile Infrastructure and NetWeaver Platform.
SAP has much to gain from mobile enterprise applications. They can expand their user base beyond the current white collar workers in the office to the mobile workforce in the field. This has the opportunity to exponentially expand the number of people directly connected to SAP's applic...
Would you use Linkedin if you had to make a phone call and ask each person individually if they were using Linkedin before connecting to them? What if you had to manually program each connection yourself according to the mobile operating system and version each friend or contact was us...
In the comment section of the article SAP Mobility Challenge, Part 4 there is an interesting discussion that I wanted to highlight for those that may have missed it.
I agree about the small custom mobile solutions for small number of users. Usually such projects have high ROIs based o...
I have heard much discussion lately on the subject of mobile micro applications in the SAP ecosystem. These are described as light weight mobile applications that do simple things.
There are literally hundreds of these micro-apps possible. The challenge is how does a SAP customer man...
I was speaking to one of my friends at SAP this week who mentioned that only 5% of a typical SAP customers' workforce is "white collar." What is the significance? That same 5% also happens to be the SAP users in a company. SAP is looking for mobility partners to address the mobility ne...
Systems Integrators represent a significant sales channel for SAP. Systems Integrators often have resources assigned to various SAP upgrades, integrations, customization and development projects onsite at a SAP customer's location. Often it is the systems integrators who first hear of ...
SAP can be like a giant aircraft carrier moving powerfully across the ocean. It is huge and heavy and if you are a swimmer in the ocean trying to make it change directions to suite your purposes, good luck. A more successful approach is to understand the direction the ship is going and...
In a recent analysis from Frost & Sullivan called, European Mobile Sales Force Automation (CRM/SFA) Markets, it is stated that mobile SFA is the largest application segment after wireless email, and this segment will grow close to 300% between now and 2013.
SAP seems to be making a ...
In the past I have written articles about M2M and mobile applications. These have been in the context of machines sending wireless data to other machines. I believe the value of these applications have not been fully realized, and am excited about seeing more of them. If readers of thi...
I read a very interesting article in BusinessWeek (February 9, 2010 edition) today called "What SAP Needs After Apotheker" by Aaron Ricadela. Last week Bill McDermott and Jim Hagemann Snabe were announced as Co-CEOs at SAP replacing Leo Apotheker. In this article SAP mobility is raised...
I had an interesting call with a company today that is involved in real workforce mobility. They have a solution called Total Employee Mobility. Here is a brief description from their website. "Now more than ever, companies rely on the mobility of their employees to realize new opportu...
Yesterday I was reading Gartner's Magic Quadrant for Mobile Enterprise Application Platforms. It was interesting to me that one of the points Gartner considers before including a MEAP vendor in their report is marketing. Gartner understands what many smart engineers have not yet learne...
One month ago: We were half way across town driving to a friend's house to watch the Boise State football team take on TCU in the Fiesta Bowl when I remembered that I had not programmed our DVR to record the game for posterity. I reluctantly confessed this to my wife. She pondered whic...
Micro-apps seems to be the hot topic nowadays at SAP. These are small mobile applications for iPhones, Android, Blackberry and Windows mobile. These applications can be limited and provide
There are several different categories of mobile applications that work with or integrate with SAP.Those that provide real-time mobile views of complete SAP applicationsThose that provide mobile queries and reports on SAP data
How long has it been since you stopped using the term PDA? It occurred to me the other day that the PDA has played an important part in my career and I should not let it pass away without a ceremony of some sort. Let's all stop what we are doing for 4 minutes and hold our breath while ...
I met with a team of mobile software developers this week that have developed a fascinating mobile technology that enables the user to access ALL of SAP's ERP and other SAP components on an iPhone. I am particularly intrigued because I have never seen a mobile application that can quic...
I had the fortunate opportunity to meet a classmate for coffee this week. I had not seen him for over a decade. He serves as a traffic cop and uses a TDS Recon mobile handheld computer in the course of his work writing tickets. During our conversation we discussed the rugged laptop he...
The mobile and wireless industries have changed dramatically in the past year and this has significantly changed the market for mobile application start-ups. Many of the missing application development tools and features that forced programmers to
I visited the same bookstore twice this Christmas season, and both times I was confronted by mobility and the transformation that mobility is bringing to the world.
On the first visit a sales person greeted me at the front door and handed me an electronic book reader.
The sales p...
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