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Kevin Benedict

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The Red Cross was "texted" $21 million dollars in donations for Haiti disaster relief efforts according to this article. This is an incredible development, and it happened on mobile devices.

The Haiti relief campaign has been promoted by both traditional media sources and online social media. However, it really took off in the first couple of days through its promotion on Facebook and Twitter. The report said these donations were texted, so these donations were submitted on mobile devices.

It works like this:
  1. You get notified of the campaign through a mobile Facebook or twitter application
  2. You send a text to a given number and a $10 dollar charge (donation) appears on your mobile phone bill.
  3. You pay your mobile phone bill and the money is transferred from your carrier to the Red Cross

I am amazed at this example of the power represented by mobile communications, social media and mobile devices. I am also intrigued by the e-commerce processes represented by using the mobile phone billing system to collect these donations.

By simply pushing a few buttons on a handheld mobile device you can (collectively) be saving lives on the other side of the planet.

Let's all take a moment to be amazed together, and celebrate the good in these times of pain.

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Author Kevin Benedict
Independent Mobility Consultant, Wireless Industry Analyst and Marketing Consultant
www.linkedin.com/in/kevinbenedict
twitter: @krbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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Kevin Benedict is an independent mobility consultant, Wireless Industry Analyst and Web 2.0 marketing expert. He has over 21 years of experience in the enterprise applications market with specialties in enterprise mobility and Web 2.0 marketing strateiges and SAP. He was the recent recipient of two 2009 Top Contributor Awards by SAP in the categories of Mobile Infrastructure and NetWeaver Platform.